You are here

Focus Groups 101: Brief Guide to Conducting Focus Groups in Village Settings

When: May 9th, 2018 - 10am-11am CDT 

Access the webinar presentation slides. 

Access the Focus Group 101 Manual.

Access the webinar poll results.  

Access the Questions and Answers from the webinar.

  • Do you want a more in-depth understanding of the true needs of your community?
  • Are you interested in learning easy ways to gain valuable input from others?
  • Would you like to learn how to quickly gather knowledge from local experts to solve a problem?

This webinar is designed for non-social scientists who would like to use focus groups to better inform program planning, evaluation, needs assessments, gathering staff input, advocacy, or change management. We will draw from real-world experiences from the Soybean Innovation Lab conducting focus groups among men and women smallholder farmers in Ghanaian villages.

During this one-hour webinar, you will learn what focus groups are, their utility as a field research tool to quickly collect information, the difference between formal and informal focus groups, the importance of clearly defining the goal or purpose of your focus group, how to select participants, and how to successfully conduct focus groups.

At the end of this one-hour webinar, you will be able to, recognize situations where focus groups could offer insight, incorporate best practices for planning focus groups to successfully maximize insights and know how to use spot transcription to quickly and cost-effectively analyze focus group results.

Presenters: Dr. Kathleen Ragsdale, Dr. Mary R. Read-Wahidi

Kathleen Ragsdale co-leads the Feed the Future Soybean Innovation Lab’s Socioeconomic and Gender Equity Research team and is an associate research professor at the Social Science Research Center of Mississippi State University.

Mary R. Read-Wahidi co-leads the Feed the Future Soybean Innovation Lab’s Socioeconomic and Gender Equity Research team and is an assistant research professor at the Social Science Research Center of Mississippi State University.